about

Beyond artistic expression, my work aims to make sustainable fashion more approachable, particularly targeting younger and less privileged consumers to slow down fashion and combat overconsumption. By deconstructing and simplifying style, consumers gain clarity regarding which styles and shapes best complement their individual preferences and body types. This informed understanding leads to the acquisition of garments that align closely with personal taste, resulting in increased likelihood of sustained wear and longevity within one's wardrobe. This process involves a systematic analysis of various factors including but not limited to colour palettes, fabric textures, and garment silhouettes, all of which are tailored to suit the unique characteristics of the individual. As a consequence, the garments procured are more likely to withstand the test of time, fostering a sense of value and satisfaction for the wearer. This strategic approach to style selection not only enhances the efficiency of wardrobe curation but also minimises the likelihood of impulsive purchases, thereby promoting a more discerning and sustainable approach to fashion consumption.